Corporate Identity

High Quality and Good Design

We are proud that Metalcolour is a brand that many associate with high quality and good design. This means that we are doing the right things and we are doing them well.

Laminating and pre-painting sheet steel and aluminium requires both craftsmanship and patience. It is not an exact science, but rather a technical process greatly based on experience. Metalcolour has worked with different types of surface treatments since 1974. This means we have had almost 40 years to gather both experience and knowledge. This is obvious when you look at the results.

But knowledge is not static, so we are continually expanding our knowledge. One way is by maintaining close contact with the market and associated industries. These contacts generate ideas, which in turn lead to improved methods and new products, colours and patterns. We currently offer over one hundred colours and patterns right from the warehouse. Hundreds more are available as special orders. This gives us one of the widest ranges on the market.

VALUES

Metalcolour stands for ﬂexibility, innovation and high quality – three values that permeate our work while also being the secret to our success.

Flexibility can be handling an impossible assignment against all odds or handling the enquiries and situations that seem unreasonable at ﬁrst. Our success is greatly based on a ﬂexible organization and loyal employees. If we need to add a shift to be able to handle a delivery, we do just that.

Innovation is the power and desire that continually drives us forward and the energy that makes us desire and dare a little more. To us, innovation is both thinking fresh and thinking smart – How can we improve an existing product? How can we use a known technique in a new, creative way? How can two techniques be combined?

High quality is not a product beneﬁt. It is an absolute must – for our raw material, each step of the production process and for the end result.

BRAND POLICY AND ASSETS

Please download our Visual Identity Guidelines for proper use of our brand and assets, our logos, content and trademarks. A complete set of logos can be downloaded here.

Why Metalcolour?

With a history of Innovative Coil Coating since 1973 Metalcolour has been highly committed to and focused on delivering value to clients in defined segments. Metalcolour’s size and production set up, makes it possible to offer a superior service and we are setting a market standard for fast delivery, by employing a flexible and 100% customer focused production and service approach.

Utilizing our resources in our specialized production and working with carefully selected co-producers, we are able to provide innovative solutions that reduce cost and create value to our clients. All details in our production line, raw materials and logistical services are carefully monitored in order to ensure the highest quality in products and services. Metalcolour has a strong European presence, now strengthened by Metalcolour ASIA with its production line and office in Singapore.